About
Built on the Ground. Connected Everywhere.
Luroy is a dynamic global trading company built from firsthand experience across four continents — specialising in the import, export, and distribution of high-quality products across diverse industries.
Our Story
A Decade of Global Trade
Luroy (based out of Maryland, USA) was founded by Annsh Soni Mall, an American entrepreneur who has spent over a decade immersed in international trade. His journey began in Singapore in 2014 — and hasn't stopped since.
Living and working across Nigeria, India, Singapore, and the UAE, Annsh built something that no boardroom can manufacture: genuine on-the-ground knowledge of how global markets move, what suppliers deliver, and what buyers actually need. That experience is the foundation Luroy is built on.
Today, Luroy operates with strategic sourcing partnerships across all continents and most countries. The model is straightforward — you ask, and we provide. Whether it's a niche product category, a complex sourcing brief, or a new market to enter, Luroy has the network and the expertise to deliver.
Mission
Connect Markets. Build Trust.
Our mission is to connect markets and foster long-term business relationships based on trust, transparency, and performance. We are committed to delivering reliable sourcing solutions, competitive pricing, and exceptional customer service — every time.
01
Trust
Every relationship we build is grounded in honesty and accountability. Our partners know what to expect from Luroy.
02
Transparency
Clear communication, honest pricing, and no surprises. We believe transparency is the foundation of lasting partnerships.
03
Performance
We measure ourselves by outcomes. Reliable delivery, competitive cost, and consistent quality — that is the Luroy standard.
Founder & Director
An American entrepreneur with over a decade in global trade, Annsh has lived and worked across Nigeria, India, Singapore, and the UAE. He founded Luroy on the belief that the best sourcing relationships are built in person — and that a truly global network is the most valuable asset a trading company can have.
Ready to Work with Luroy?
Whether you have a sourcing requirement or want to explore what Luroy can do for your business, we'd like to hear from you.